Light Rail Café prides itself in being a locally owned and operated company that uses quality processes and locally sourced ingredients. They needed an identity to help get their customers as excited about their products as they were.
Blue Note created an identity in which Light Rail’s values were front and center. The complementary logo designs were created to be the foundation of an identity that left no question about Light Rail’s story. Through boldly stylized value statements and imagery inspired by the history of Light Rail’s location, Light Rail’s customers now know exactly what they stand for.