Fulton County
Community Reach
Logo & Identity Design, Graphic Design
Flexibility in Design
Fulton County approached us to develop a new logo and identity. Our goal was to create something that embodies the county’s welcoming and inviting character and attracts visitors. The resulting logo features a playful silhouette of the county, serving as a versatile frame to highlight its many offerings. The rounded and flexible type reflects the friendly and inviting nature of Fulton County.
Our approach to the identity revolved around a flexible tagline that cleverly plays on the name ‘Fulton’ to highlight various attributes that the county is “Full” of. This tagline adapts to showcase the numerous benefits Fulton County provides to its residents and community. With its diverse offerings, the identity was crafted to be flexible and adaptable, allowing for various applications and interpretations.
