Cable Bullet

Going Beyond Photography

A brand’s visual representation involves more than just having a good logo. When Cable Bullet approached us for help, they had a logo but lacked a cohesive brand identity that could effectively communicate the essence of their innovative railing system. We created an Identity Guide that serves as a roadmap, detailing every aspect of their visual presence—from typefaces and iconography to hand-drawn elements and beyond. This comprehensive guide enables Cable Bullet to build strong connections with their audience and establish positive brand associations.

Our collaboration didn’t stop there. While Cable Bullet had revolutionized cable railing technology with their patented system, traditional photography didn’t fully capture how the system worked. Leveraging their engineer’s drawings, we developed imagery that clearly showcased the technology’s functionality and superior features.

We were looking for a clear way to show prospective customers how the Cable Bullet system works, but photography was only able to tell half the story. Blue Note took our product blueprints and created realistic cutaway illustrations that have all but eliminated customer confusion and questions around our core product.

Chris Manduka — Co-Founder / Cable Bullet